Customer Success Story- Feast

Cloud202 partnered with local business communities to revolutionize the way consumers discover and engage with real-time deals. Traditional promotional strategies often left businesses struggling with unclaimed inventory and limited customer outreach. Recognizing the potential of Generative AI, Cloud202 developed Feast, a platform powered by AWS AI Services, to seamlessly connect businesses with consumers. Feast redefines personalized commerce, fostering meaningful interactions between businesses and their communities.

The Solution

The Challenge

Local businesses faced several key challenges:

1. Low Visibility: Traditional promotional methods often failed to capture consumer attention effectively.

2. Inefficient Inventory Management: Unclaimed inventory led to significant operational waste and reduced profitability.

3. Personalization Gaps: Generic deals lacked relevance, reducing customer engagement and satisfaction.

4. Limited Reach: Businesses struggled to deliver timely, targeted promotions to their local audiences.

The vision for Feast was to create a solution that enabled businesses to overcome these hurdles, leveraging cutting-edge technology to deliver real-time, personalized deals.

Introduction

Cloud202 designed Feast as an innovative platform powered by AWS technologies and GenAI capabilities:

1. AI-Driven Personalization: Feast uses AWS Bedrock to generate tailored deal recommendations, employing Retrieval-Augmented

Generation (RAG) and dynamic content generation to enhance user engagement.

2. Scalable and Resilient Architecture: The platform integrates services like Lambda, DynamoDB, and ECS with Fargate, ensuring seamless scaling and robust performance during peak demand.

3. Real-Time Engagement: Amazon Pinpoint and API Gateway enable instant communication, delivering timely deals to users based on location and preferences.

4. Data-Driven Insights: Leveraging DynamoDB and CloudWatch, businesses gain actionable insights into customer behavior and market trends.

5. User-Centric Design: The mobile app, developed using React Native and AWS Amplify, provides an intuitive interface, ensuring frictionless navigation and seamless interactions.

Key Outcomes

1. Enhanced Consumer Engagement: Personalized recommendations increased app engagement by 50%, driving higher user satisfaction.

2. Increased Revenue for Businesses: Businesses reported a 35% rise in sales, capitalizing on Feast’s ability to promote expiring deals effectively.

3. Operational Efficiency: Automated workflows reduced manual promotional efforts by 40%, allowing businesses to focus on customer service.

4. Scalability and Reliability: The platform managed a 3x traffic surge during promotional campaigns without service interruptions.

5. Ethical and Secure Operations: AWS GuardDuty, CloudTrail, and IAM policies ensured secure and compliant operations, reinforcing trust among users.